Strategic and Market Consulting Services

Strategic and Tactical Market Plan Development: For a US based distribution and transmission line construction equipment manufacturer, completed North American strategic market plan. Segmented the company's existing product line by profitability compared that to where the greatest demand will be for the next ten-years. Identified where major product line "holes" were and developed a process for determining the most cost effective way to back-fill these; make versus buy decisions. Developed a new manufacturer's rep compensation plan that supports focusing on the most profitable products with the highest potential demand. Working with the senior sales staff, developed strategic and tactical sales goals, near and medium term.

Strategic Market Assessment: For a private equity firm, completed a review of the North American market for transmission conductor stringing equipment. A multi million dollar investment was made in the acquisition of the family owned company. C Three continues to provide Board level advice and strategic market support, as major product development, marketing, engineering and manufacturing initiatives are implemented.

Strategic Market Assessment: For a med-tier provider of utility distribution and transmission services, completed a strategic market assessment of a provided of substation and transformer services. The company was considering a multi-million dollar investment in the firm, but it was determined that the business was actually too far removed for its core services to be a good strategic fit.

Regulatory and Licensing Support
Sunrise Powerlink State Approval Process Support: Working for San Diego Gas and Electric supporting the California Public Utilities Commission , developed a five state, 15 year forecast of existing and planned generation. Working with the WECC base case, research planned and early development projects, including wind and solar. Assessed the economic life of existing generation under various fuel cost scenarios.